[RFC-20] Revitalization of the Popcorn DAO Community and Social Hubs

Summary
The purpose of this proposal is to revitalize the Popcorn Community and Social Hubs through a couple of mechanisms that would allow them to achieve their goals of strengthening the Popcorn community and supporting the Popcorn protocol.

Rationale and Objectives
We see a bunch of people hop on the Popcorn DAO Discord server seeking ways to contribute directly to Popcorn DAO. However, applications to most of the Working Groups have long been closed and all they are asked to do is to stick around for a potential vacancy; more often than not, they do not stick around long enough.

I am proposing a couple of mechanisms to engage these potential contributors whilst promoting Popcorn’s growth at the same time, amongst other benefits that will be highlighted further.

  1. The creation of a Popcorn Community Hub Twitter Account: A novel Popcorn Community Twitter account run by Popcorn DAO contributors is a great way to create buzz and awareness about the Popcorn protocol and its DAO. The advantage this account would have over the main account is that it would be able to explore and interact with wider ecosystems and niches that the main account cannot due to professional restrictions.
    This account would relate with the Popcorn community and the entire crypto Twitter in a less-official and more engaging manner via tweets, memes, polls, etc., which would in turn increase the social activity of the $POP token on Twitter.
  2. The creation of a Popcorn Community Hub Medium/Mirror Publication: Run by contributors, the Community Hub could also go on to become a vibrant Web3 knowledge base. Skilled contributors are added as writers and are able to share opinions and achieve consensus on engaging Web3 and Crypto news or topics.
    This would directly benefit Popcorn as product and tech deep dives, community updates, periodic recaps, etc. would also be published on the publication by contributors.

Overall, these mechanisms would through the content that they publish, help Popcorn achieve one of its documented goals: “to help onboard first-time users into DeFi, inspire people to create new solutions, and educate about decentralization, DAOs, and the link between DeFi and social impact.”

Next Steps
The next step to be carried out if this proposal passes is to begin implementation by creating the respective accounts and creating a well-revised content plan and content calendar to be reviewed by the community.

I would also be more than willing to take these up, as well as actually champion these proposed mechanisms.

References
I made this proposal because I had previously proposed these mechanisms and currently champion them in another project’s DAO, and they have worked magic. The social interactions and activity of their tokens sky-rocketed (usually sitting within the top 10 tokens with the most social activity in major ecosystems), some major ecosystems and their own communities also interacted with posts that mentioned them — ultimately drawing attention to the project itself.

Here are examples for context:

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Thanks for posting this and offering to lead @hamzat_iii!

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Lovely RFC, this certainly enhances user participation… Lots of user-generated content.

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I think this is an awesome proposal. Increases the surface area of opportunity for partnerships & marketing + boosts community engagement. I am curious how it would be moderated or otherwise interact with Popcorn DAO’s core group to ensure alignment.

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Hey Chang, thanks for expressing this valid concern.

There are a couple of content collaboration and moderation tools like Feedhive that can/will be employed to moderate every content being published.

These tools allow the option of having as many members of the core group review and approve every content to be pushed on a wide range of social media networks, before they are eventually scheduled to be published.

Great ideas
Someone else also suggested hosting a regular onboarding call for new DAO members. Can we do this?

It will force us to get better at articulating the Popcorn value prop and get feedback and questions from newbies that could help ongoing improvement

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Yes, I think the onboarding calls are included in the proposals for the next phase of the working groups.

The mechanisms in this proposal would however also provide rather interesting means of collecting feedback and valuable data on a potentially more extensive scale. As a practical example, think of fun polls and questions on the Twitter hub.

As regards better articulating the Popcorn value prop, I think this part of the proposal highlights this:

Overall, these mechanisms would through the content that they publish, help Popcorn achieve one of its documented goals: “to help onboard first-time users into DeFi, inspire people to create new solutions, and educate about decentralization, DAOs, and the link between DeFi and social impact.”

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